Why should I podcast?

We live in an on demand world. Traditional forms of marketing do not have the same reach they used to. More and more people want the freedom to listen to the content they want to when they want to. They also don't want to be interrupted with commercials on every platform.

We are also in a world where more than ever, consumers want to establish your business credibility before they will engage your product or service. They need to be connected to your business in some way before they pick up the phone. If they look at facebook and Google reviews, they will likely look at your website as well.

One of the ways to connect, engage and build a relationship with prospective clients is through podcasting.

Podcasts allow you to broaden your reach, establish your authenticity and credibility as an expert in your field, create a personal connection with a prospective customer since people generally want to do business with people.

Almost everyone listens to podcasts on their phones so you can engage your prospects wherever they are and if they have the phone in their hand anyway and you are clever with your digital marketing strategy and retargeting, they may just call you right after listening to your podcast.

Podcasts are also cost effective. Each one is produced once and they never expire so long as you are still subscribed to the hosting. Also you can promote your podcast content in multiple ways for a fraction of the cost of traditional marketing.